Now in its 35th year, Afro Hair & Beauty LIVE is one of the most iconic brands with black consumers. The first Afro Hair & Beauty Show took place in 1982 at Grosvenor House Hotel London. Afro Hair & Beauty started off as a trade exhibition bringing education and new products to the emerging black salon businesses.
This bank holiday weekend just gone, I had the pleasure of attending this year’s Afro Hair & Beauty Show which takes place in the Business Design Centre in London. The venue was filled with stalls of several well-known hair and beauty brands such as ORS and Black Beauty Magazine but also small and upcoming brands, and stalls selling African inspired clothing and accessories. I had a gander of the many hair demos and handful of makeup demos being performed around the space but I was particularly on the lookout for new beauty brands specialising for women of colour. StyleMyFro are keen on finding out more about these brands, especially those founded in the UK.
Amongst the people I met, I spoke to the co-founder of Caché Cosmetics, a new makeup brand who have an impressive wide range of products in their collection including face powders, lipsticks and illuminators.
Caché Cosmetics highlighter swatches
I also discovered Ayo Beauty, a skincare brand that have recently launched a new ‘Capture Your Glow’ makeup collection with a focus on browns, gold and bronzes. I attended their brief seminar where they demonstrated how a few of their products look on a dark skinned model.
Ayo Beauty Lipsticks: Copper Pipe (L), Dark Magenta (R)
They kindly gifted me with two lip products from their collection, Dark Magenta and Copper Pipe. Copper Pipe particularly caught my eye as I’ve been looking for a gloss like this.
Ayo Beauty Lipstick Swatches
Here is a short video clip summarising the show: